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Reach new customers and boost sales in the place where global shopping trends are born.

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How TikTok helps you increase sales

Storefront

The essential storefront

65% of TikTok users have followed or made a purchase from a brand they found through TikTok.

Source
Game

Get game-changing results

In the past year, 44% of TikTok users discovered something on the platform and immediately went to buy it.

Source
Shopping

Shopping state of mind

TikTok users are 1.5x more likely to immediately go out and buy something they discovered on TikTok compared to other platforms' users.

Source

Ads that get people shopping

TikTok Shop
GMV Max
Catalog Ads
Smart+
Spark Ads

A shopping experience built for TikTok

Create an in-app storefront and let customers enjoy seamless, frictionless shopping with this e-commerce experience fully integrated into the TikTok app.

TikTok Shop

A shopping experience built for TikTok
Create an in-app storefront and let customers enjoy seamless, frictionless shopping with this e-commerce experience fully integrated into the TikTok app.

Learn more

GMV Max

TIKTOK BRAZIL FASHION CASUAL B 5
Maximize TikTok Shop sales with advertising
AI-powered advertising solution that turns every piece of content—affiliate, organic, and paid—into incremental TikTok Shop sales.

Learn more

Catalog Ads

Shoppable ads to drive sales on your website
Powered by your product catalog and data connections, Catalog Ads delivers tailored product recommendations on the For You page and other placements to boost sales on your e-commerce website.

Learn more

Smart+

Maximize ad performance with minimal effort
Unlock AI-powered efficiency by automating campaign management across targeting, bidding, and creative. Simply input your assets, budget, and targeting goals—then let Smart+ handle the rest.

Learn more

Spark Ads

Tap into the TikTok community
Combine the reach and impact of paid ads with the authenticity of organic content to foster connections, enhance performance, and grow your business.

Learn more

Tips for TikTok success

Fuel growth with data connections

Custom Audience

Behaviors

Skincare
User for 1 year
Eco Conscious
Beauty

Set up safe, reliable data connections and link your catalog to serve up the right products to the right customers at the right time. Implementing these best practices are essential for optimizing your TikTok shop and can increase business sales substantially.

Learn more

Take cues from creators

Gain insights with surveys

Creative ad content that drives sales

Hold attention with stimulation

Stimulate your audience's senses to keep them engaged with music, dynamic transitions, movement, text overlays and emojis.

Check out creative tools

Connect with TikTok trends

Think TikTok-first

Sales growth success stories

PRISM+

The Singaporean electronics brand achieved 10X growth in monthly average sales on TikTok Shop by consistently experimenting with different ad formats.

See case study

HolySmile

The teeth whitening brand achieved a 50% lower CPA and 30% decrease in CPA by boosting authentic creator content with Spark Ads and Instant Page.

See case study

Silk & Snow

Leading premium mattress, bed frame, and bedding brand Silk & Snow weaved performance success— including a 60% lift in ROAS— using Spark Ads, High Spending Power targeting and Events API.

60%

Lift in ROAS

37%

Lower CPA

See case study

More ways TikTok can help grow your business

Generate leads

Drive engagement

Expand your reach

Attract new customers

Promote your app

Boost conversions

Additional resources

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